COLLECTIVE
DETERMINANT00003.jpg

#025 DETERMINANT STORE, BEIJING

INTERIOR DESIGN & VISUAL MERCHANDISING

The Determinant store is designed as an abstracted stage set through using a consistent color of brand color blue as a backdrop, with mobile units standing in space performing the function as a retail shop.

Central to the space is a piece of furniture that echoes the idea of multiplicity of the Shirt Brand, DETERMINANT: one white shirt in 48 sizes.

The transformable devices echo with the idea of a clothing trunk, that opens up and reveals an internal grid formed by a matrix of plains through cuts at different axis. The cuts are choreographed to fulfill functional need of a shirt folding table, vertical hanging display, horizontal folded displays and inventory storage. It is a device for shirts and also an installation piece in space, which guides the shoppers to wander around the trunks as displays to discover the shirts in various formats.

LOCATION: Oriental Plaza, Beijing

AREA: 500 square feet

CLIENT: Esquel Group

COLLECTIVE TEAM: Betty Ng, Juan Minguez, Katja Lam, Kimberley Lau

CONTRACTOR: Beijing Yan Jia Construction Company (北京燕佳建筑工程有限公司)

PHOTOGRAPHY: Esquel Group