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INTERIOR DESIGN & VISUAL MERCHANDISING
The Determinant store is designed as an abstracted stage set through using a consistent color of brand color blue as a backdrop, with mobile units standing in space performing the function as a retail shop.
Central to the space is a piece of furniture that echoes the idea of multiplicity of the Shirt Brand, DETERMINANT: one white shirt in 48 sizes.
The transformable devices echo with the idea of a clothing trunk, that opens up and reveals an internal grid formed by a matrix of plains through cuts at different axis. The cuts are choreographed to fulfill functional need of a shirt folding table, vertical hanging display, horizontal folded displays and inventory storage. It is a device for shirts and also an installation piece in space, which guides the shoppers to wander around the trunks as displays to discover the shirts in various formats.
LOCATION: Oriental Plaza, Beijing
AREA: 500 square feet
CLIENT: Esquel Group
COLLECTIVE TEAM: Betty Ng, Juan Minguez, Katja Lam, Kimberley Lau
CONTRACTOR: Beijing Yan Jia Construction Company (北京燕佳建筑工程有限公司)
PHOTOGRAPHY: Esquel Group